The Shadow Side of "Niche" Coaching

Some people say it rhymes with "stitch", others tip toward the French and say it with a long "e" and a "sh" at the end. I think there are even some combo folks out there who would say it rhymes with "squish" or "screech". 

However you say it, having a niche may, or may not be an asset in coaching.

Good coaching, as defined by the International Coaching Federation (ICF), or Christian Coaches Network International (CCNI), does not include the coach sharing their expertise in a niche field as the means forward. Instead, good coaching draws out from the coachees the best way forward.

Having experience, or education, in a particular field is not always beneficial to good coaching.

If the coach has a certain bent toward how they think the plan should roll out, they tend to ask leading questions to prompt the client toward their own preferred outcome.

Sir John Whitmore in his foundational coaching book "Coaching for Performance" shares about an experiment he conducted where he...

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