What's The Problem?
Step 2 in the StoryBrand framework is "who has a problem".
Last time we talked about who the character is, the person being coached, and this time we are delving into the focus - what is the problem?
Having a focus is a valuable way a coaching conversation differs from other types of conversations. Normally, when talking with a friend we wander all over the place. It's kind of like a Sunday drive, the point is not to get somewhere, it is simply to spend time with each other. Nothing wrong with a Sunday drive, unless you ARE trying to get somewhere.
Choosing a focus is foundational for any good coaching conversation. We are not going to talk about all kinds of goals we are going to clarify a specific goal early on in the conversation and then make sure we are focusing on what the person being coached wants and needs.
The conversation is kind of like an Uber driver and the person being coached is the one who decides where the conversation is supposed to go.
Coach...
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