"What’s at stake?"
That’s a great question!
It could be the single straw that is the tipping point between ideation and implementation.
There are 4 basic reasons “What’s at stake?” could be the lever needed for forward movement.
Sometimes realizing what will not happen if the idea is kept in the “dream cloud” is just what is needed to help someone get started and stop procrastinating.
Rightsizing the risk.
Recognizing that if the outcome doesn’t end exactly where hoped, the forward movement is at the least good research, and at worst an idea can be crossed off the list to make room for more possibilities to try.
Naming the loss.
Someone needs whatever it is that is being considered! Realizing what could happen if this idea isn’t carried out could be just the motivation fuel to get the motion started.
You’ll never know if you never try.
Sometimes the big idea works. Sometimes it doesn’t, but...
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